An annual event honoring the highest achieving and influential women who are making a positive impact in their industry and their communities.

Brand and Event Production Designer
Event Marketing

Services

In 2021, I was tasked to re-imagine the logo for Variety's Power of Women. We launched the new logo at Power of Women, Los Angeles 2021. I was the production designer for all 2022 Power of Women events in Los Angeles and New York. As the designer for the event, I developed the visual direction across print and digital for the in-person event, marketing, and post-event recap editorial.

Power of Women LA 2021
Power of Women NY 2022
Power of Women LA 2022

Project

2021 - 2022

Duration

Installation at the Variety's 2022 Women's Impact Report Honorees event, featuring a large poster of Alala clothing, surrounded by purple-lit plants, with a pink glowing base and people standing nearby.
Pink carpet with black velvet rope barriers in front of a step and repeat backdrop featuring logos of Variety, Lifetime, Google, Cadillac, and DIRECTV, at an event venue.
Event setup with round tables covered in white tablecloths, decorated with dark purple and red floral centerpieces and set with multiple glasses and plates, facing a large stage with a black screen displaying the text "Variety Power of Women presented by Lifetime."
A slice of red velvet cake with pink frosting and a small 'Variety' flag on top, placed on a white plate, next to a program or invitation with the date September 28 and the word 'Women'.
A large stage with a woman in a white dress giving a speech at an event titled "Power of Women" presented by Variety and Lifetime. There are big screens displaying her image and event branding, with an audience seated in front.
Red carpet event with media and photographers capturing celebrities and guests at night.

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